Bachelor of Science in Marketing


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Course Overview

Students who are interested in marketing can receive undergraduate marketing training through a Bachelor of Business Administration (BBA) program with a marketing concentration or a Bachelor of Science (BS) in marketing program. Students in both programs examine consumer behavior and learn how to implement the principles of effective selling, helping businesses make strategic decisions on product development and pricing. Students also discover promotion tactics to meet the needs of customers and ensure businesses make a profit. BBA programs tend to include more core business coursework than BS programs. Some programs include fieldwork in addition to classroom training. Download Course Catalog.

Program Structure:

Course Code First Semester Courses Credit
MKT 101 Communication Skills 5
MKT 102 Principle of Selling 5
MKT 103 Principle of Purchasing 5
MKT 104 Government-Business Relations 5
MKT 105 Accounting for Managers 5
MKT 106 Introduction to Economics 5
Course Code Second Semester Courses Credits
MKT 111 Problem Analysis & Statistics 5
MKT 112 Introduction to Management 5
MKT 113 Introduction to Marketing 5
MKT 114 Information and Communication Technology 5
MKT 115 Entrepreneurship 5
MKT 116 Introduction to Psychology 5
Course Code Third Semester Courses Credit
MKT 201 Principle of Management 5
MKT 202 Business Law 5
MKT 203 Consumer Behavior 5
MKT 204 Marketing Environment 5
MKT 205 Cost Accounting 5
MKT 206 Sales & Distribution Management 5
Course Code Fourth Semester Courses Credit
MKT 211 Introduction to Business Law 5
MKT 212 Marketing Management & Planning 5
MKT 213 Marketing Research Methods 5
MKT 214 Retail and Wholesale Management 5
MKT 215 Managerial Economics 5
MKT 216 Business Finance 5
Course Code Fifth Semester Courses Credit
MKT 301 Information Systems in Organizations 5
MKT 302 Environmental Education 5
MKT 303 Marketing Research Project 5
MKT 304 Legal Aspects of Marketing 5
MKT 305 Industrial Marketing 5
MKT 306 Marketing Planning & Control 5
Course Code Sixth Semester Courses Credit
MKT 311 Internet Marketing 5
MKT 312 Services Marketing 5
MKT 313 Social Philosophy 5
MKT 314 International Marketing 5
MKT 315 Bachelor Thesis 10


Career Opportunities

Bachelor’s degree programs in marketing, such as the Bachelor of Science in Marketing or Bachelor of Business Administration in Marketing, can lead to careers that require both creativity and business knowledge. These programs generally offer training in related areas, including business law and ethics, financial accounting, marketing principles and consumer behavior. Students may also have the opportunity to learn a second language and study public speaking.

Marketing graduates are prepared for a variety of careers, such as marketing or sales managers, and those with strong quantitative backgrounds may find employment as market research analysts. Obtaining a bachelor’s degree can also prepare graduates for advanced programs, such as the Master of Business Administration in Marketing, which can help with career advancement or pursuit of additional job opportunities.


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